Webinar: How to Work With and Lead People Not Like You

March 1, 2021
The C2FO Team

Listen to our February conversation about steps you can take to continue improving diversity and inclusion in your business. 

Business leaders face daily challenges of communicating with and motivating their teams. 

In many cases, those teams are made up of individuals from incredibly diverse backgrounds. How does one inspire and lead groups of people who have different perspectives, experiences and opinions? How do you do that when your team members are motivated by different things and view the world and work through different lenses?

We addressed these questions in our Feb. 24 webinar, “How to Work With and Lead People Not Like You.” In this hour-long, talk show-style conversation, C2FO human resources professionals Kimberlie Jordan and Lakeesha Scott speak with bestselling author and company culture expert Kelly McDonald about the challenges and benefits of diversity in the workplace, and how that can be a tremendous advantage for companies of all sizes. 

McDonald notes that the United States is growing more diverse at a rapid pace, citing the US Census Diversity Index, which examines the likelihood of two randomly selected Americans being of different races or ethnicities. In 1980, that likelihood was 34%. In 2020, it’s 65%.

“There’s two clear trends that are happening at the same time here. One is, obviously, that we’re becoming more diverse. But the second one is, we’re becoming more diverse more quickly,” McDonald said. 

Discussion Topics

This webinar covers specific, actionable tactics that can be implemented immediately when working with or leading diverse colleagues. Topics include:

  • Why diversity at work is important, but why it can seem hard to work with people not like you. And why that makes you normal, not a bad person. You’ll learn why it often comes with stress, complex emotions and even fear for some people.
  • For those in leadership positions, or those who aspire to manage and lead others, we share three key steps to make a diverse team work more cohesively and productively, with less friction and more enjoyment.
  • We reveal the four key words that will transform how you interact with your colleagues and associates in tough situations to get the best outcome.

More Resources 

To learn more about steps your business can take to continue improving diversity and inclusion, check out the following articles: 

About the Panel 

Entrepreneur and bestselling author Kelly McDonald is considered one of the nation’s top experts in marketing, leadership, customer experience and consumer trends. She is the founder of Denver-based McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine.

Kelly’s client experience includes brands such as Toyota, State Farm, Kimberly-Clark, Nike, Harley-Davidson, Miller beer, and Sherwin-Williams. She does hundreds of speaking engagements each year and is the author of three bestselling books. Her fourth book, It’s Time to Talk About Race at Work:  Every Leader’s Guide to Making Progress on Diversity, Equity & Inclusion, was published in June 2020.

As Global HR Business Partner for C2FO, Kimberlie Jordan is passionate about guiding teams and building collaboration at all levels. Kimberlie has overseen human resources at C2FO during a time when the company has experienced tremendous growth while also focusing on diversity and inclusion efforts across its global workforce.

Most of Kimberlie’s 20-plus years as an HR leader have focused on process improvements and supporting business leaders in all HR-related matters. Her experience includes positions for companies like Harley-Davidson, UPS, Yellow-Roadway Corp. and MSTS.

C2FO Global Talent Partner Lakeesha Scott is a dynamic, diverse talent leader with more than 20 years of experience impacting organizational performance through talent management and recruitment practices. 

As someone who is passionate about diverse thought leadership and acquisition strategies to attract, retain and promote top talent, Lakeesha has been instrumental in creating internal and external outreach partners to help socialize the employer brand in ways that benefit both company and customers. Her background includes human resources roles for companies like Honeywell FM&T, Quest Diagnostics and Micro Center.

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