Media Coverage

C2FO® Expansion and Diversification Driven By New Officers

02 July 2014

Company Welcomes New Executives to Lead Marketing and Product

June 30, 2014, Kansas City, Mo.—C2FO®the world’s market for working capital, announced today new additions to support the company’s continuing expansion. In recent months the company has added clients from the retail, technology, healthcare, and entertainment industries to the more than 1 million companies already in-market. New additions to the Marketing and Product teams will strengthen the world-class supplier support program and optimize the C2FO experience for all participants.

The C2FO Market provides more than $1 billion per quarter in working capital flows to suppliers around the globe, making it one of the fastest growing financial markets in the world. Using C2FO, suppliers are able to leverage their existing business network to reduce their cost of capital. In May 2014 C2FO delivered over 4 million days of early payment to market members in countries around the globe. The company is increasing resources to make it even easier for suppliers to access the millions of dollars of low-cost funding available in the C2FO Market every day.

C2FO has added Sanjay Gupta as Chief Marketing Officer and Kevin Daniels as Chief Product Officer. Gupta has more than 20 years of marketing experience and was most recently the Vice President of Merchant Marketing at Groupon. His primary responsibility at C2FO will be enhancing the supplier engagement experience. Daniels brings more than 18 years of high-tech experience. He helped Fortune 500 companies incorporate emerging technology solutions with their existing business practices during his time with Bazaarvoice and Mass Relevance. He will drive the innovation and evolution of the C2FO platform.

“As C2FO continues its rapid growth we are continuing to improve supply chain financial stability around the world,” said Sandy Kemper, Founder and Chief Executive Officer. “Adding experienced, world-class executive leadership to our team will help us accomplish our goal of improving the working capital health of companies everywhere.”

About C2FO®: C2FO is the world’s market for working capital® and risk-free profit. C2FO is the only working capital exchange that allows companies to optimize their working capital positions in a live marketplace. Companies across the globe use C2FO to increase their operating income while simultaneously producing vital working capital flows to their supply chain. C2FO is Collaborative Cash Flow Optimization. Learn more about C2FO at